Month: February 2011

Last night, at the inaugural star-studded Virgin Active Sport Industry Awards 2011 in Johannesburg, Hi-Tec won ‘Best Use of Digital Communications in Sport’ for their creative ‘Liquid Mountaineering’ viral video. It’s a documentary-type film that features three guys who succeed in running on water thanks to Hi-Tec’s ion mask™ technology, which gives the footwear water-repellent properties.

Patagonia is on our radar as Team Red Ants are en route to Argentine Patagonia for Terra Viva AR. Red Ants departed this morning. Yesterday, Team adidasTERREX/Prunesco took their third consecutive win at the Patagonia Expedition Race in southern Chile. The latter part of the race has been plagued by bad weather, which I do hope The Red Ants will miss; their race starts on Monday.

They’re off! After weeks of preparation Team Red Ants are in the air and on their way to Argentina for the Terra Viva expedition adventure race. They fly to Buenos Aires, where they’ll spend tonight and tomorrow night, with some time for touristy things in the city.

The Adventure Addicts, arguably South Africa’s top adventure racing unit, are back on track and this time they plan on going big! With leading outdoor apparel brand Merrell as their main sponsor, you can bet they cannot wait to get outside.

Hi-Tec’s new trail running shoe, V-Lite Infinity has just hit Cape Union Mart stores. During April, five Cape Union Mart store will participate in the Infinity Challenge, an activation that encourages runners to race against Hi-Tec brand ambassadors, Martin Dreyer and Bruce Arnett, over an undulating two kilometre treadmill course that mimics a section of the Otter Trail Run.